Case Study: Peak Games achieves top-performing creative engagement in Japan with Vungle

Peak engages Japan with Vungle’s hyperlocalized creatives, becoming Vungle’s top-performing ad in Japan

Peak Games, a mobile game developer, sought to enhance its user growth in Japan, which had become its second-largest market on the Vungle network. The challenge was to engage this new audience by creating highly localized advertising creatives that would resonate with Japan's unique gaming and creative culture for its top title, Toon Blast.

Vungle, through its Vungle Creative Labs service, developed a solution that combined Peak's gameplay with Japan's popular manga anime style. The vendor's local team built hyperlocalized creatives that placed Toon Blast characters in a stylized manga world. This campaign became Vungle's top-performing creative in Japan, successfully enhancing user engagement and allowing Peak to continue crafting relevant content for local audiences.

Peak Games