Case Study: Murka achieves 2X higher ROAS on Windows with Vungle

Murka achieves 2X higher ROAS on Windows with Vungle

Murka, a social casino game developer, faced the challenge of scaling paid user acquisition to find high-retaining, ROI-positive users on the Windows platform. To achieve this cost-effectively and at scale, they partnered with the vendor Vungle and utilized its mobile ad platform and services.

Vungle implemented a comprehensive solution using its Vungle Creative Labs team to develop and test high-performing ad creatives, while its account management team optimized bidding strategies. This approach resulted in Murka achieving a 2x higher return on ad spend (ROAS) on Windows compared to iOS and a 3x higher ROAS than on Android. The campaigns also drove improved user retention rates and doubled both user engagement and ad creative conversion rates.

Murka