Case Study: Zimad achieves 56% higher ROI and stronger user loyalty with Vungle mobile video ads

Magic Jigsaw Puzzles Reveals 56% Higher ROI & Big Loyalty with Vungle Mobile Video Ads

Zimad, the maker of Magic Jigsaw Puzzles, faced the challenge of finding high-quality users for a fast-changing mobile game market. To improve user quality, loyalty, retention, and revenue, Zimad partnered with Vungle using mobile video ads and Vungle’s Private Marketplace to reach more relevant audiences at scale.

Vungle ran the campaign with engaging video creative that showed gameplay and highlighted the app’s benefits. The results were strong: Vungle drove 4.7 times more installs than Zimad’s second-largest partner, 51% of users were loyal, the campaign generated 30% of total revenue, accounted for 37% of app downloads, and delivered a 56% higher ROI than the average ad network.

Zimad

Galina Zueva

Marketing Director