Case Study: Ibotta achieves 2x more paying users and 50% lower acquisition cost with Vungle

Cash-back Savings App Ibotta Reaches 2x More Paying Users

Ibotta is a Denver-based cash-back savings app and a leader in offline performance-based mobile marketing, serving over 15 million users and partnering with major brands and retailers. The company’s challenge was not just acquiring installs but finding and retaining high-quality, high-LTV shoppers who would make the app part of their regular shopping routine while keeping acquisition costs efficient.

Ibotta partnered with Vungle to apply data-driven LTV optimization and creative testing—identifying high-value segments, developing new video ads and interactive end cards, and targeting the right publishers. Within three months this approach cut cost-per-new-paying-user by up to 50%, doubled the number of users who made a purchase within 30 days, and delivered as much as a 25% lift in conversion from interactive creatives.

Ibotta

Diana Kim

Senior Growth Marketing Manager