Case Study: Bagelcode achieves 150% higher ROAS on Windows with Vungle

Bagelcode boosts D7 ROAS by 150% on Windows with Vungle

Bagelcode, a global game developer with over 40 million users, wanted to expand its platform beyond iOS and Android to Windows but faced challenges in understanding the new platform's user quality and ad monetization potential. They partnered with the vendor Vungle to develop user acquisition and monetization strategies for their game Club Vegas.

Vungle implemented a solution that included providing high-converting creatives, managing optimized ad campaigns, and leveraging their relationship with Microsoft to get the game featured on the Windows App Store. As a result, Bagelcode's Windows campaign for Club Vegas achieved more than 150% higher D7 ROAS than its iOS counterpart, with even greater lifts in longer-term metrics. This success led to a geo-expansion of the campaign to seven new countries.

Bagelcode