Case Study: Barbican achieves integrated PR and media monitoring with Vuelio

Unprecedented Results for Barbican

Barbican, one of the world’s leading multi-arts and conference venues, needed a better way to keep up with fast-changing media coverage across its more than 300 annual events. Before working with Vuelio, the communications team used several different PR tools for database management and news monitoring, and wanted a single platform that could cover the full spectrum of traditional and social media.

Vuelio provided Barbican with an integrated PR solution combining media database, media monitoring, analytics, social media monitoring, and press release distribution. The team says the platform has improved search speed, helped them set up automated monitoring quickly, and strengthened contact management and reporting. It also supported a high-profile art installation that generated record-breaking Twitter activity and a large YouTube following, helping Barbican understand and amplify the event’s popularity.

Barbican

Lorna Gemmell

Communications Manager