Case Study: Thames Water improves media monitoring and journalist outreach with Vuelio

Thames Water - Customer Case Study

Thames Water, the UK’s biggest water and wastewater services provider, needed a more efficient way to manage media monitoring and outreach. Before working with Vuelio, the team used separate suppliers for media monitoring and their media database, which made it harder and more time-consuming to link coverage, track journalist activity, and demonstrate the value of media relations.

Vuelio provided Thames Water with a single platform for media contacts, coverage tracking, and reporting, along with support from account managers and the ability to store press releases and connect them to coverage. As a result, Thames Water can quickly find the right journalists, produce regular and ad-hoc reports, and show how its press stories are received, helping the team monitor coverage closely and work more efficiently.

Thames Water

Becky Trotman

Senior Media Relations Officer