Case Study: The University of York reaches a global audience with Vuelio

How one University reached a global audience and tracked results instantly

The University of York, a leading UK university, needed a faster and more effective way to monitor global media coverage, distribute press releases, and measure the impact of its PR activities. With a lean press office team and growing international ambitions, the university wanted to track both positive and negative coverage worldwide, including competitor activity, without handling the process in-house.

Vuelio provided integrated PR software with a media contacts database, global news distribution, and monitoring across print, online, and broadcast media. The solution helped The University of York reduce media monitoring time by about 25%, shift from monthly to detailed weekly reporting, and increase UK print coverage from 2,236 items to 3,046 in its first year with Vuelio, a 36% rise.

The University of York

David Garner

The University of York