Case Study: Honda achieves stronger PR visibility and media insights with Vuelio

Honda - Customer Case Study

Honda UK Power Products, part of Honda UK, needed a better way to monitor media coverage and reputation across its Lawn & Garden, Marine, ATV, and Industrial product lines. To support both consumer and B2B audiences, the team wanted to track brand and product mentions, measure share of voice across print and digital media, identify relevant journalists and influencers, and benchmark performance against competitors. Honda turned to Vuelio for media intelligence and PR support.

Vuelio provided Honda with a combination of media database access, press release distribution, advanced analytics, and bespoke media lists. This gave the PR team quick access to up-to-date contacts, coverage, and performance metrics, helping them produce regular reports, monitor competitors, and capture relevant media opportunities more efficiently. Honda said Vuelio’s team acted like an extension of their own, enabling them to better manage and build their trusted brand reputation across the UK.

Honda