Case Study: Friends of the Earth improves political campaigning and email targeting with Vuelio

Friends of the Earth - Customer Case Study

Friends of the Earth is an international environmental organization working across 75 countries to protect the natural world and drive campaign impact. The team needed a better way to coordinate political work across campaigns, share intelligence on parliamentarians, and understand the effectiveness of outreach emails. They turned to Vuelio to help manage political data more consistently and improve collaboration across the organization.

Vuelio provided email engagement tracking and a central place to store and share political intelligence, meeting notes, and correspondence. As a result, Friends of the Earth rewrote its best practice for political intelligence gathering and saw more joined-up campaigning, with opportunities identified to reinforce parliamentary work between campaigns. Vuelio also gave the team accurate insight into email cut-through for the first time, helping them fine-tune targeting and improve communication.

Friends of the Earth

Rosemary Harris

Political Campaigner