Case Study: IDC saves time, money and improves output with Vuelio

Find Out How We Saved Time, Money and Improved Output for IDC

IDC needed to refocus its marketing efforts away from traditional press work and onto business development, leaving EMEA Marketing Manager Mathew Heath with limited time to manage communications. To help handle PR more efficiently, IDC turned to Vuelio’s integrated PR software, including a premium media database, press monitoring, and analytics.

Vuelio implemented tools such as Living Lists, automated contact updates, specialist publication search, and reporting features, helping IDC save significant time on list management, segmentation, and analysis. The team could maintain accurate contact data, reach new niche publications for IDC Insights, and generate reports in a single click without paying for external analysis, improving output and freeing up resources for other work.

IDC

Mathew Heath

EMEA Marketing Manager