Case Study: Cardiff University strengthens public affairs engagement with Vuelio

Cardiff University - Customer Case Study

Cardiff University, a bold and innovative university with a strong public affairs function, needed a better way to manage its relationships with political stakeholders. Its existing approach to tracking contacts was inconsistent, with valuable contacts sometimes lost, key interactions not recorded, and difficulty measuring stakeholder interest in its work. Vuelio provided the database solution used to support their public affairs activities.

By implementing the Vuelio Database, Cardiff University gained detailed stakeholder information that helped the team identify politicians interested in specific research areas and target briefings more effectively. Vuelio also gave them stronger coverage of devolved-level political stakeholders, along with technical support to get the most from the system. Within four months, the university was tracking briefing opens and reads, improving content based on engagement, and ensuring stakeholder interactions were properly recorded for a lasting institutional record.

Cardiff University

Ed Bridges

Public Affairs Manager