Case Study: Leading Asian eCommerce Marketplace achieves 3x revenue contribution and higher engagement with Vue.ai Personalization

Understanding the impact of AI-powered Personalization on a leading ecommerce marketplace in Asia

Leading eCommerce Company, a top-10, fast-growing marketplace in Asia focused on lifestyle and electronics, faced low personalization from its collaborative-filtering recommendations and needed to better individualize shopper journeys for brand- and fashion-conscious millennials. To address this, the retailer partnered with Vue.ai and deployed the Vue.ai Personalization suite (VueCommerce) and VueMail to capture shopper intent and visual style preferences rather than relying on other-users’ behavior.

Vue.ai implemented home‑page, product/category/brand and visually similar-style recommendations, dynamic personalization experiments on PDP widgets, and personalized email journeys to drive discovery, cross-sell and repeat purchase. The result: a 3x increase in contribution to overall revenue QoQ, an 80% higher average price per product QoQ, a 3x rise in page views per visit and time on site, a 50% lift in CTR QoQ, 5% of cart additions coming from recommendation clicks in the same session, and measurable uplifts in AOS/AOV and repeat visitors.