Case Study: Purple Style Labs (Pernia’s Pop‑Up Shop — India’s luxury fashion house) achieves higher engagement, conversions, and revenue with Vue.ai personalization

Purple Style Labs personalizes digital luxury

Purple Style Labs (PSL), a leading luxury fashion house in India operating the multi-designer Pernia’s Pop-Up Shop, needed to make eCommerce recommendations genuinely personalized to boost engagement, conversions and ROI while adopting a data‑led approach to personalization. To meet this challenge they implemented Vue.ai’s personalization solution across the Pernia’s Pop-Up Shop platform and partnered closely with the Vue.ai team to continuously test and refine recommendation strategies.

Vue.ai deployed tailored recommendation modules across every key touchpoint (similar products, brand‑based recommendations, recently viewed, trending, complete‑the‑look and search personalization), iterating based on site data and frequent collaboration. The results: Vue.ai directly attributed 16.8% of Q3 revenue (31.8% with assisted attribution), month‑on‑month revenue contribution rose from ~6% in January to 21.3% in September, engaged visitors converted at roughly 3x the rate of non‑engaged visitors with lift up to 6.6x, and key gains included a 52% boost for dynamic similar‑product personalization, a 75% improvement from PDP brand‑based widgets, a 72% CTR increase on search recommendations and a rise in engagement of about 26% in six months.

Purple Style Labs