Case Study: One of Asia's Most Prominent Retail Conglomerates boosts conversion and engagement with Vue.ai

One of Asia's Most Prominent Retail Conglomerates lifts direct attribution 45% with Vue.ai

One of Asia's most prominent retail conglomerates, a multi-category eCommerce marketplace, needed to deliver exceptional and personalized shopper journeys to improve conversion and retention across its diverse verticals. The company partnered with Vue.ai and its personalization platform to gain intelligence at scale about shopper preferences and to create bespoke customer journeys for every retail category on its site.

Vue.ai implemented a data-backed personalization solution that learns from every shopper interaction to deliver relevant recommendations. This strategy resulted in a significant measurable impact, including a 95% growth in direct attribution for apparel, a 31% growth for electronics, and a 31% growth for beauty & grooming from Q3 to Q4 2021. Overall, Vue.ai helped the retailer achieve a 2x growth in direct revenue contribution and a 35% increase in user engagement rate.