Case Study: Leading Jeanswear and Apparel Company achieves 17% CTR and 1.4× longer site visits with Vue.ai

Leading Jeanswear and Apparel Company - Customer Case Study

Leading Jeanswear and Apparel Company, a global jeanswear and apparel leader with over 500 stores in 110 countries, faced a challenge turning its rich video content into direct shopping experiences. Videos lacked real-time inventory links, used disjointed off-player hyperlinks, forced unnecessary navigation, and drove low post-view engagement. To address this, they partnered with Vue.ai and deployed the VueStudio shoppable video solution to make video assets actionable across multiple channels and regions.

Vue.ai implemented VueStudio’s AI-powered shoppable video player to automatically tag products frame-by-frame, embed clickable “Shop now” CTAs, surface in-stock alternatives, and localize inventory for the US, UK, and Netherlands—saving hours of manual curation. The solution delivered measurable gains: a 17% click-through rate (with up to 35% CTR in kids’ videos), 1.4× longer time on site for video interactors, and a 61% user interaction rate, enabling the customer to monetize video content at scale.