Case Study: Kapiva boosts repeat purchases and retention with Vue.ai personalization

Kapiva boosts repeat purchases 42% with Vue.ai

Kapiva, a modern ayurvedic brand, needed to improve shopper retention and better understand user behavior on its e-commerce site. To address this challenge, Kapiva partnered with Vue.ai to implement AI-powered personalization and gain data-backed business intelligence.

Vue.ai's solution included similar product recommendations, "Add to cart" buttons on all recommendations, and Past Purchase modules to cater to repeat buyers. This implementation led to significant results for Kapiva, including an 8x higher conversion rate, a 42% lift in repeat purchase rate, and 24% of total revenue flowing through Vue.ai's platform.

Kapiva