Case Study: Leading Online Retailer achieves 5x revenue per visitor and 21% higher engagement with Vue.ai

Increasing Engagement with Personalized Recommendations

Leading Online Retailer, a top Middle East multi-brand fashion marketplace with ~150,000 SKUs across 550 brands, needed to deliver 1:1 personalization to match individual shopper intent, boost discovery and shorten paths to product pages. They partnered with Vue.ai and implemented its Personalization Suite to surface recommendations tailored to each shopper’s momentary intent and long-term style profile.

Vue.ai deployed recommendation modules across product and category pages (Similar Products, Recently Viewed, Trending, Recommended for You), and within three weeks the site saw major uplifts: 21% higher user engagement rate (Q1 3.7% → Q2 4.5%), 93% increase in attributable cart value (4.4% → 8.5%), 4.5x more products viewed, 3x higher add-to-cart rate for engaged users, 5x higher revenue per visitor, and users who clicked Vue.ai recommendations revisited 3x more—demonstrating measurable improvement in discovery, conversion, and retention.