Case Study: Multi-Category E-commerce Retailing Company achieves 3x higher conversions and significant revenue lift with Vue.ai

Improve growth and engagement with data-led personalization Multi-Category Marketplace

Multi-Category E-commerce Retailing Company is an omni-channel marketplace in India operating 1,200+ brands and 1,000 stores across 100+ towns, selling across fashion, footwear, electronics, luxury and more. To improve product discovery, engagement and conversions it partnered with Vue.ai and deployed Vue.ai’s AI-powered personalization engine / Digital Experience Management suite to deliver real-time, data-led personalization across its site and app.

Vue.ai built individualized shopper profiles and rolled out contextual recommendations (Recommended for You, Similar Products, Recently Viewed, Frequently Bought Together, etc.) sitewide, iterating from data and tests. The impact in 2021 included Vue.ai directly attributing 19.9% of revenue (796K products) and assisting 26.3% (1.8M products), a 2× growth in direct revenue contribution, ~3x higher conversion for engaged shoppers, 35% lift in user engagement, and category gains such as 95% uplift in apparel attribution Q3→Q4 and ~31% growth in electronics and beauty attribution.