Case Study: Milaner increases conversions and reduces returns with Vue.ai's A.I.-powered on-model imagery

A luxury fashion e-commerce brand saw 157% lift in conversion rate with Vue.ai’s AI-powered on-model imagery

Milaner, a craftsmanship-driven luxury e-commerce brand specializing in bags and accessories, struggled to convey product scale, strap length and how items look when carried using only standard product photos. Because editorial model shoots were prohibitively expensive and logistically difficult for their made-to-order, artisan-sourced business, Milaner engaged Vue.ai to explore automated on-model imagery (VueModel) to better showcase products without large photoshoots.

Vue.ai implemented VueModel to transform basic product photos into high-quality on-model images with customizable models and poses, eliminating complex shoots. The solution delivered measurable impact for Milaner within a month: a 40% increase in engagement and a 157% lift in conversion, produced at one-quarter the cost and five times the speed of traditional photography—while supporting their sustainability and operational constraints.

Milaner

Elisa Rossi

Chief Executive Officer