Case Study: a leading Middle East marketplace achieves deeper engagement and product discovery with Vue.ai

Middle East marketplace powers growth with personalization

A leading Middle East marketplace partnered with Vue.ai to improve product discovery and deliver true 1:1 personalization for its diverse shopper base. As its catalog grew more than 10x across categories, the company needed a more efficient, data-backed way to help shoppers find relevant products, navigate the site easily, and receive recommendations that matched their intent and preferences.

Vue.ai implemented personalized recommendations across the site, including category-page trending products and product-page recommendations, backed by a 360° view of shopper and product data. The results included a 21% increase in user engagement within a month, a 32% quarter-over-quarter increase in click-through rate, a 3x increase in add-to-cart rate, a 4.5x increase in product views, and 3x more repeat visits from users who engaged with Vue.ai recommendations on their first visit.