Case Study: Mattel boosts shoppable toy sales with Vudoo

Mattel lifts product units sold 122% with Vudoo

Mattel sought to reach parents during fleeting moments of inspiration to buy toys, aiming to build brand awareness and create interactive, shoppable experiences without adding friction. The challenge was to expand into new channels and capture actionable data for future campaigns. To achieve this, they partnered with Vudoo and used its Cart Starter solution.

Vudoo implemented an interactive commerce media campaign for Mattel, turning Fisher-Price ads into shoppable storefronts integrated with Amazon. The solution ran across display, video, and a first-to-market CTV activation on Tubi. This strategy drove a 122% uplift in product units sold and a 136% increase in total transaction value, with engagement rates 5.6 times higher than industry benchmarks. Vudoo's solution provided valuable consumer insights to guide Mattel's future omnichannel strategies.

Mattel