Case Study: Bellway Homes achieves additional height approval with VU.CITY

Bellway Homes secures approval for 12-21 Dingwall Road with VU.CITY

Bellway Homes needed to justify adding extra height to a complex residential development in Croydon while demonstrating limited visual impact and meeting local planning policies. They utilized the 3D technology and planning data from VU.CITY to address this challenge.

Using VU.CITY, the team tested massing scenarios and assessed key viewpoints to build a robust, transparent case for the additional height. This clear communication of evidence built confidence with planning officers and stakeholders, which directly supported the approval for the extra stories and made the site viable again.

Bellway Homes