Case Study: Granite Properties strengthens tenant engagement and reduces lease conversion time by 14% with VTS

Strengthening Customer Engagement and Retention with VTS

Granite Properties is a $10 billion, privately held commercial real estate firm managing 8.8 million square feet of office space across major U.S. markets. The company emphasizes treating tenants as partners, but when two senior leasing staff retired and took 20 years of institutional knowledge with them, Granite needed a technology solution to centralize customer relationships and preserve critical leasing intelligence.

Granite implemented VTS TRM to capture tenant interactions, broker updates and deal history in real time, enabling proactive outreach and informed decision-making. Within six months the firm saw a 14% reduction in time to convert a lead to an executed lease, maintained an average data age of 1.5 days, captured updates on 80+ tenants from 30+ contributors, and used insights (e.g., a recorded parking note) to extend a tenant five years with no downtime.

Granite Properties

John Robbins

Senior Managing Director