Case Study: Adams & Company achieves 98% high-quality engagement and faster go-to-market with VTS Market

98% of Available Spaces Receive High-Quality Engagement that Converts Into In-Person Tours

Adams & Company is a century-old New York City leasing and asset-management firm that oversees 35 properties and 7 million square feet in Midtown South. When COVID-19 hit, the company needed to pivot from in-person tours to digital marketing but faced inconsistent virtual content, no central content repository, and limited real-time insight into listing performance—hindering lead qualification and slowing new listings.

By implementing VTS Market, Adams & Company centralized premium digital marketing (video tours, photos, 3D renderings, floorplans) and gained real-time analytics to track and optimize engagement. The results: 98% of available spaces now receive high-quality engagement that converts to qualified interest and in-person tours, listings go live in about 10 days, and the company brings spaces to market roughly five weeks faster than the industry average.

Adams & Company

Jeff Buslik

Executive Managing Director