Case Study: Simple Hardware achieves a streamlined sales process and improved customer experience with Vtiger CRM

Vtiger helps Simple Hardware streamline its sales process

Simple Hardware is a Czech IoT startup that builds low-cost, long‑life battery devices used across industries and deployed in 20 countries. Faced with thousands of website visitors and inbound inquiries, the sales team had no CRM, so leads and conversations were scattered across emails, chats and calls — forcing customers to repeat themselves and creating a poor, inefficient buying experience.

After evaluating multiple CRMs, Simple Hardware implemented Vtiger to capture web form submissions and sales emails (via the Gmail add‑on) directly into a central system. By centralizing communications, using workflows, email campaigns and @mentions for collaboration, the team now tracks the full customer journey, prevents leads from slipping through the cracks, and has a streamlined sales process with better team coordination and improved customer experience.

Simple Hardware

Pavel Sodomka

Founder