Case Study: Baires achieves centralized customer data and streamlined sales, support & field service with Vtiger CRM

Vtiger helps Baires empower its sales, support and field service teams work seamlessly

Baires, a San Isidro, Lima–based supplier of high‑precision laboratory equipment founded in 2000, faced growing pains as it relied on five disparate tools (Word, Excel, Access, Outlook and Acrobat) to create quotes and manage customer interactions. This fragmented setup made the sales and support process inefficient, lowered team productivity, and prompted leadership to look for a unified CRM.

Baires adopted Vtiger—starting with the open source edition and later migrating to the cloud for more features and support—centralizing customer data and connecting sales, support and field service workflows. Using quotes, work orders, mobile check‑ins, service contracts, automated cases, custom reports and tailor-made modules (e.g., expense and HR tracking) improved visibility, sped reimbursements and onboarding, and boosted team productivity and sales forecasting.

Baires

José Luis Pellegrino

General Manager