Case Study: RussAir Technologies achieves 34% CAGR and paperless operations with Vtiger

RussAir reaches 34% CAGR optimizing its sales pipeline with Vtiger CRM

RussAir Technologies, a Mumbai-based manufacturer and distributor of environmental and personal health equipment serving over 5,000 customers and 500 resellers across industries, struggled with paper-based processes that made managing customer data, tracking deals, and generating reports slow and error-prone. The sales team spent more time filing and searching documents than selling, and the company faced a choice between costly on-premise systems or a cloud CRM to reduce labor and expense.

RussAir implemented Vtiger Ultimate Edition for its configurability and pricing, adopting features like Cases, SLAs, Document Tracking, and Quotes. The CRM delivered real-time pipeline visibility, accurate forecasting and manager oversight, helping drive a 34% CAGR without increasing headcount, enabled a paperless sales process that cut printing costs, and improved customer support through SLA-based, location-driven ticketing—boosting team productivity and collaboration.

RussAir Technologies

Sanjay Ray Chowdhury

CEO