Case Study: Pop-Up House achieves improved collaboration and increased team productivity with Vtiger CRM

Pop-Up House automates lead-capture, routing, and accelerates lead-care with Vtiger CRM

Pop-Up House is an innovative residential construction design firm in France that developed a patented passive construction technique to reduce household energy costs. After launching a contact form the company began receiving about 50 inquiries per day from buyers, builders, architects and suppliers, overwhelming its small team; manual triage consumed time, caused follow-up delays and let leads slip through the cracks, so Pop-Up House needed a CRM to capture, organize and prioritize requests while improving collaboration.

Pop-Up House implemented Vtiger CRM for its flexibility and ease of use, embedding webforms to auto-create contacts, using workflows to route leads by country and postal code to regional sales reps, and automating emails to triage low-priority inquiries while alerting reps to qualified projects. Vtiger’s Geo Tools help match customers with nearby architects and builders, and @mentions streamlined internal communication — together these changes improved collaboration, boosted team productivity, sped up follow-up and reduced lost leads.

PopUp House

Jacqueline Boina

CRM Manager