Case Study: Milky Way Ventures achieves rapid startup launches and streamlined sales with Vtiger CRM

Milky Way Ventures streamlines growth across new ventures with Vtiger CRM on Demand

Milky Way Ventures is a Milan-based incubator and venture capital fund that advises and scales eCommerce startups, typically launching two new companies a year and aiming to bring marketplaces online within 60 days. MWV struggled with prior CRMs that were too complex to deploy and tailor for each startup, and needed an easy-to-deploy, customizable, scalable system with sales pipeline automation, email templates, SIP integration, and strong dashboards to monitor growth.

In 2015 MWV adopted Vtiger CRM Ultimate Edition, rolling it out to each startup with support to set up automated sales processes and custom dashboards. The intuitive UI and automation tools let teams be productive within 90 minutes, enable full operations within days, streamline sales processes, and give MWV clear, organization-specific visibility into performance — improving coaching speed and overall efficiency.

Milky Way Ventures

Roberto Marani

Partner