Case Study: Dermatológica achieves faster marketing campaigns and better customer retention with Vtiger CRM

Dermatológica - Customer Case Study

Dermatológica, a growing dermatology and aesthetics company in Medellín, Colombia, needed a better way to manage customer data across its clinics and drugstores. Before Vtiger CRM, the team relied on spreadsheets, making it difficult to segment audiences for marketing and track customer issues with a full history.

With Vtiger CRM, implemented with help from Conexo Soluciones, Dermatológica centralized customer data, used Marketing Lists to target email and SMS campaigns, and adopted the Cases module to manage service issues. The result was a cut in campaign preparation time from one to two days to under two hours, plus better analytics on reach, opens, clicks, browses, and sales, improving retention and customer satisfaction.

Dermatológica

Maria Clara

Marketing Director