Case Study: Cercal achieves centralized operations and faster issue resolution with Vtiger CRM

Cercal - Customer Case Study

Cercal, a Chilean company serving the pharmaceutical, biotech, clinical chemistry, cosmetic, food, and regulated products sectors, needed a better way to manage customer issues and client data. Before adopting Vtiger CRM, cases were handled by email, calls, or meet-ups with no systematic record-keeping, creating gaps in tracking and control.

Cercal implemented Vtiger CRM step by step, using Projects, Sales Order, and Invoice modules, plus custom modules built with Vtiger Support to manage services and equipment. With Vtiger, Cercal centralized operations across all departments, improved case identification and tracking, and sped up resolutions; the platform is now deployed company-wide with workflows and process automation, giving the business a more efficient, fully integrated operating model.

Cercal