Case Study: Breezway achieves 25% sales-team productivity boost and centralized lead management with Vtiger On Demand

Breezway increased sales productivity by 25% with Vtiger CRM On Demand

Breezway, a Brisbane-based designer and manufacturer of louvre windows with sales offices in Australia, Malaysia and Hawaii, faced a decentralized sales model that relied on field teams to manage long, complex project opportunities. Keeping customer contacts and interactions fragmented led to communication delays and a disconnect with headquarters’ quoting and order processing, so the company moved to centralize lead management and initially adopted the open-source Vtiger CRM but lacked in-house development resources.

In mid-2014 Breezway migrated to Vtiger On Demand and appointed dedicated lead managers, creating a single source of truth for sales, service and executive teams. The cloud CRM integrated calendars, improved issue tracking via the Tickets module, consolidated manual processes, and delivered measurable results — sales are ahead year-over-year and sales productivity rose about 25%, with a stronger opportunity pipeline.

Breezway

John Bradford

Marketing Manager