Case Study: Farvima Medicinali improves customer service and marketing with Vtenext CRM + BPM

Farvima Medicinali - Customer Case Study

Farvima Medicinali, a distributor in the pharmaceutical supply chain serving over 4200 chemists, sought to improve its customer service management and optimize internal processes. They partnered with the vendor vtenext and its CRM + BPM platform, implemented by Readytec, to centralize information and gain better control over customer relations and workflows.

The vtenext solution provided a single information card for each customer, replacing volatile data like emails. It automated the new customer welcome process, aided credit recovery, and enabled targeted email marketing campaigns through newsletter generation. As a result, vtenext helped Farvima Medicinali optimize customer-related processes, improve customer service, and organize the work of agents and sales teams more effectively.

Farvima Medicinali