Case Study: Decoral Group achieves full business process automation with vtenext

Decoral is a group born in 1974 and composed, today, by 16 societies located all over the world

The Decoral Group, a global aluminum treatments company, faced challenges in customer management across its 16 different societies, as data was siloed in separate ERPs. They needed a highly flexible, easy-to-use, and cloud-accessible CRM to centralize information and optimize internal commercial processes, moving away from a previous inflexible system that required a VPN. They turned to the vendor vtenext for its CRM solution.

vtenext implemented its open-source, cloud-based CRM with a BPMN engine to automate three key processes: sample management, offer insertion, and lead generation. This provided Decoral with a centralized system that improved visibility across companies and automated workflows. The solution delivered clear time savings and a significant increase in commercial activity, rising from 6,000 to over 8,000 commercial reports generated in just nine months.

Decoral Group

Valentina Coccato

CRM Specialist