Case Study: Clerici Group Streamlines Lead Management with vtenext CRM + BPMN

Clerici Group - Customer Case Study

Clerici Group, a retail company with over 30 bathroom furnishings stores in Italy, faced the challenge of an inefficient, manual lead management process. Their customer data was fragmented and only entered into their ERP system when a formal offer was made, creating a significant bottleneck. The company turned to Vtenext to implement a CRM and BPMN solution to address this issue.

Vtenext implemented a streamlined process that automated lead capture from the company's showroom and website, directly feeding data into its CRM. This system was then integrated with Clerici Group's Mistral ERP, enabling constant bidirectional updates of lead records. The solution resulted in decreased time waste, better access to information, and a faster lead qualification process. Most significantly, Vtenext enabled the company to dramatically scale its operations, with a projection to increase managed leads from 1,000 to over 20,000 per year.

Clerici Group