Case Study: Freddie Mac boosts investor engagement and speeds time-to-close with VShift

Freddie Mac boosts investor engagement 35% and cuts time-to-close 22% with VShift

Freddie Mac, a major government-sponsored housing finance entity, needed to shift from a purely mission-driven operational model to one that was more growth-focused. To pilot this transformation, its new chief marketing officer engaged VShift to create a high-impact beacon initiative for its Credit Risk Transfer (CRT) division.

VShift partnered with the CRT group to redefine its positioning, brand, and messaging, and rebuilt its digital experience. The vendor also implemented new MarTech tools to enable agile content and targeted campaigns. This beacon initiative resulted in a 35% increase in investor engagement, a 22% reduction in time-to-close, and served as a blueprint for 15 follow-on pilots across the enterprise.

Freddie Mac