Case Study: Goose Island Brewing Co scales craft beer authenticity with VSA Partners brand and packaging redesign

Goose Island Brewing Co boosts craft category growth 200% with VSA Partners

Goose Island Brewing Co faced the challenge of scaling its national and international presence while preserving its local Chicago authenticity and craft beer heritage. VSA Partners was engaged to help overhaul the brewery's brand identity and packaging system to achieve this growth.

VSA Partners developed an updated brand expression and new packaging for multiple product lines, grounding the system in Chicago's urban heritage and neighborhoods. The solution included national and local campaigns, plus print, digital, out-of-home, and environmental applications. This work resulted in a 200% growth in the craft category for parent company AB InBev following the brand's relaunch.

Goose Island Brewing Co