Case Study: Papa Gino’s Pizzeria achieves efficient, profitable delivery and real-time visibility with VROMO

Papa Gino’s Pizzeria - Customer Case Study

Papa Gino’s Pizzeria, a New England pizza chain founded in 1961 with nearly 100 restaurants, faced rapidly growing delivery volumes that were straining operations: poor visibility into delivery times, manual and slow dispatching, difficulty forecasting and retaining drivers, and an inability to profitably balance self-delivery with 3rd-party partners. To address this, Papa Gino’s engaged VROMO’s delivery orchestration platform (automated dispatch, order stacking, branded tracking and analytics) to unify orders from web, app and marketplaces and regain control of delivery economics and customer experience.

VROMO implemented automated dispatch rules that prioritize in-house drivers, enable order stacking, and overflow to partners like DoorDash when needed, plus real-time tracking and analytics across all sites. The rollout scaled to 79 stores across 4 states with 600+ drivers onboarded and tens of thousands of POS-driven orders per week; weekly 3rd-party dispatch stabilized at 22–30% of orders, cancelled orders due to driver shortages were eliminated, and Papa Gino’s gained visibility into driver and store performance and more predictable delivery costs—all delivered through VROMO.

Papa Gino’s Pizzeria

Tom Sterritt

Chief Executive Officer