Case Study: Talend achieves 122% big-data growth and 500% YoY revenue increase with vPlaybook by DSG

Software Company Accelerates New Product Growth

Talend, a data integration and big data software company, needed to shift its sales teams from closing small development licenses to leading complex, solution-oriented conversations with executives for a new product area. To build that sales messaging infrastructure they adopted the vPlaybook virtual playbook tool alongside a whiteboarding-driven messaging methodology to package core messages and upskill reps.

Using the vPlaybook tool to organize “what to know, say and do,” plus playbooks, whiteboarding frameworks, workshops and global training, Talend improved reps’ confidence in consultative, executive-level conversations. The results were measurable: big data product growth of 122%, 53 new logos in under 12 months, and a 500% YoY revenue increase for the data management product—outcomes tied to vPlaybook-enabled playbooks and visual selling.

Talend

Jean-Michel Franco

Director of Product Marketing