Case Study: Bauer Built boosts competitive visibility and wins more business with Voze

How Bauer Built Uses Voze to Turn Competitive Info Into Impact

Bauer Built, a commercial tire company operating across 49 locations, needed a better way to capture and act on competitive intelligence in the field. Reps were encountering pricing pressure and service gaps from competitors, but managers often heard about issues too late to help protect accounts. Bauer Built used Voze to give sales leaders clearer visibility into competitive threats and day-to-day activity.

With Voze, Bauer Built’s reps quickly tag competitive notes, while managers filter them in real time to coach reps, follow up on opportunities, and build customer-specific responses. The result has been stronger support for reps, faster action on competitive situations, and more wins: Bauer Built logged 97 competitive call notes over the past year, and about 15% of them led to new business.

Bauer Built

Matt Seffinga

Regional Director