Case Study: Town of Fort Macleod boosts public engagement with Voyent Alert!

Town of Fort Macleod Ignites Active Public Participation Amidst Global Pandemic

The Town of Fort Macleod needed a more effective way to engage citizens and communicate critical information during the COVID-19 pandemic, as traditional in-person methods were not possible amidst lockdowns and social distancing. They lacked the day-to-day communication tools to keep their community of 3,000 informed and engaged on relevant local matters and turned to the Voyent Alert! mass notification system for a solution.

Implementing Voyent Alert! allowed the town to send swift notifications and conduct surveys, leading to a significant increase in public participation. The user base grew to over 400 subscribers, and a specific survey saw engagement jump from a typical 40-80 participants to well over 200. The Voyent Alert! system became integral for daily communication, from pandemic updates to public safety alerts, making the community more informed and better prepared for future emergencies.

Town of Fort Macleod

Meranda Day Chief

Executive Assistant