Case Study: Rappi achieves 30% ROAS growth with Voyantis

Rappi Achieves 30% ROAS Growth and 11% More Repeat Customers with Voyantis AI

Rappi, a leading Latin American on-demand delivery platform, sought to drive growth by shifting its focus from acquiring first-time users to capturing long-term customer value. The company aimed to adopt a value-based bidding strategy on Google App Campaigns to improve its return on ad spend and reduce customer acquisition costs. To achieve this, Rappi partnered with Voyantis, needing their expertise in building predictive models and optimizing campaigns for future customer value.

Voyantis implemented a solution by developing customized predictive models to forecast customer lifetime value. Rappi then A/B tested this value-based bidding in Mexico, leading to a 30% increase in ROAS and a 28% reduction in CAC while acquiring 54% more users. Additionally, Voyantis helped optimize activation and upsell campaigns, resulting in an 11% increase in repeat purchasers.

Rappi

Kartik Gandhi

Chief Marketing Officer