Case Study: Studio Retail achieves near double-digit conversion uplift with Voyado Elevate

Voyado powers Studio to near double digit conversion uplift

Studio Retail, a UK-based e-commerce company operating the studio.co.uk and ace.co.uk brands, faced significant challenges with its site search functionality. Their legacy, rules-based system was not scalable for their 50,000-product catalog and delivered a poor customer experience, which was especially problematic given that 70% of their online shoppers use mobile devices. They needed a powerful, AI-driven solution to transform search and navigation, leading them to the vendor Voyado.

Voyado implemented its AI-powered Elevate platform to automate search, category listings, and navigation. The solution used real-time data to improve product relevance and exposure without manual intervention. This resulted in a conversion uplift well above the projected 5%, driving a significant annualized sales increase for Studio Retail. Voyado Elevate also provided a trend-sensitive and highly efficient system that lowered costs and delivered a superior customer experience.

Studio Retail

Craig Elwell

Head of Digital Transformation