Case Study: Soft Goat expands into new markets with Voyado

Soft Goat - Customer Case Study

Soft Goat, a premium cashmere fashion brand focused on ecommerce, was hindered by a complex and time-consuming CRM system. This made personalizing customer communication and creating marketing materials a significant challenge. They sought a new, user-friendly platform to serve all their marketing needs and partnered with Voyado to find a solution.

Voyado provided an efficient platform that automated key marketing workflows, including order confirmations, returns, and newsletters. This solution enabled Soft Goat to increase their member base by 50% and achieve a 70% increase in email open rates. Furthermore, leveraging Voyado's capabilities for targeted ads was instrumental in the brand's successful expansion into new markets like Germany.

Soft Goat

Amanda Grahn

Digital Marketing Manager