Case Study: Scorett Footwear boosts omnichannel sales with Voyado

Scorett Footwear - Customer Case Study

Scorett Footwear, one of Sweden's biggest shoe chains, faced the challenge of managing disorganized customer data from its multiple brands manually. This made it difficult to create a seamless omnichannel experience and send personalized, automated communication beyond basic gender targeting. They needed a sophisticated CRM system to unify their data, automate marketing, and track KPIs effectively.

Voyado provided the solution by centralizing all customer data into one platform, allowing Scorett to create detailed segments and automate personalized communications for events like birthdays and abandoned carts. The vendor also enabled digital voucher management and robust analytics. As a result of implementing Voyado, Scorett increased its sales by 13% in one year and significantly grew its base of omnichannel customers.

Scorett Footwear

Annelie Silverby

CRM Manager