Case Study: POWER A/S achieves 137% member base growth with Voyado Engage

POWER A/S - Customer Case Study

POWER A/S, a Nordic electronics retailer, sought a new CRM solution to replace its expensive and complex legacy system. Tired of relying on external consultants and costly upgrades, the company needed a platform that offered functionality, flexibility, and ease of use for its entire team. Their challenge was to find an intuitive system that could collect, handle, and act on customer data to build effective, automated customer journeys rather than simple mass marketing.

They implemented the Voyado Engage platform, which provided the simplicity and user-friendliness they required. The solution enabled the creation of targeted, automated marketing flows and a seamless omnichannel experience for their MyPOWER loyalty program. As a result, Voyado helped POWER achieve a 137% increase in its member base and an 84% sales increase online and in-store. Notably, 90% of all CRM-related sales now come from marketing automation powered by Voyado.

POWER A/S

Lars Erik Viflat

Head of CRM & Customer