Case Study: Love Stories boosts customer loyalty and abandoned cart conversions with Voyado Engage

Love Stories’ new approach to the customer journey

Love Stories, an international lingerie brand, was founded to offer a more comfortable and appealing alternative to traditional options. Their key challenge was moving away from the impersonal traditional marketing funnel to build genuine, lasting relationships with their customers throughout their journey. To achieve this, they implemented Voyado Engage.

Using Voyado Engage, Love Stories implemented a holistic CRM strategy with tailored automations that mirror the stages of a relationship. This solution delivered significant measurable results for the vendor, including a 22% increase in their membership base, 57% of revenue coming from recurring customers, and an 11.2% conversion rate from their abandoned cart emails.

Love Stories

Claudia Moron

Head of eCommerce