Case Study: POWER A/S boosts customer engagement by 300% with Voyado

How POWER A/S grew customer engagement by 300%

POWER A/S, a leading electronics retailer in the Nordics, sought to revolutionize its customer loyalty program to improve long-term retention and engagement. To achieve this, they partnered with Voyado for its platform, aiming to enhance the experience for their MyPOWER members through more data-driven and personalized strategies.

Using Voyado's automation features, POWER A/S implemented personalized flows like expiring reward reminders and targeted reactivation campaigns for inactive members. This solution led to a 300% increase in customer engagement and reactivated 15% of inactive members, generating over 40,226 EUR in revenue. Voyado's tools also supported innovative automations like a price drop trigger, which further drove conversions and helped the company significantly grow its member base.

POWER A/S

Cecilie Lundberg

CRM Specialist