Case Study: Polarn O. Pyret strengthens customer loyalty and sustainability with Voyado

How Polarn O. Pyret strengthen their customer loyalty and sustainability work with automations

Polarn O. Pyret, a children's clothing brand focused on sustainability, wanted to use marketing automation to enhance customer experience, drive sales, and support its sustainability initiatives. They partnered with the vendor Voyado to implement automated communications that were both valuable to the customer and effective for the business.

Voyado's solution involved creating behavior-triggered automations for post-purchase journeys, loyalty benefits, and sustainability rewards, such as for buying second-hand or repairing garments. These highly personalized emails achieved opening rates around 50% and, in some cases, drove an additional 44% in sales. Voyado helped PO.P strengthen customer loyalty and measure the success of their automations through controlled testing.

Polarn O. Pyret

Åsa Axelsson,

CRM Manager